MealPrep Pro is an application owned by Nimble Apps that helps its users plan their meal portions depending on their goals, buy groceries and track their progress. They needed a minimal website redesign tailored to their existing user base(18-40-year-olds interested in health and fitness) to encourage them to continue using the app and onboard new users. My task was to help them archive their stated goal by designing a website that enticed users to download and use the app.
Launching the newly redesigned website that encourages the existing user to continue using the app entices visitors to download and install the app.
Redesign the existing site with a clean and minimal look and feel that converts visitors into customers
Design ideation
Design direction
Final design
Design presentation
2020
I spent lots of time trying to come up with a proper layout for the hero section as it's arguably the most salient part of the site, the reason being it's the first thing visitors will see when visiting the site. I used a single column layout to make it easier for site visitors to connect with the value proposition and hopefully entice them to continue scrolling down the site to learn more. I also included a call to action button that leads visitors to the Apple app store where they can download and install the app.
Once visitors are familiar with the value proposition of the app, as they scroll down, they are guided into the below the fold section of the site, which reveals more details about the app's benefits, features, user testimonials and a guide on how they can start using the app.
As they get to the end of the page, the benefits, features and the call to action button are re-highlighted to funnel the convinced visitors to the Apple app store where they can download and install the app.
